ASSISTANT DIRECTOR OF ENROLLMENT COMMUNICATIONS
Company: University of New Haven
Location: West Haven
Posted on: October 26, 2024
Job Description:
Who we are:
The University of New Haven, founded on the Yale campus in 1920, is
a private, coeducational university that has been recognized by The
Princeton Review and U.S. News & World Report for academic
excellence. Located between New York City and Boston in the
shoreline city of West Haven, the University is a diverse and
vibrant community of nearly 10,000 students from across the globe.
Within its five colleges, students immerse themselves in a
transformative, career-focused education across the liberal arts
and sciences, fine arts, business, engineering, public safety and
public service. More than 100 academic programs are offered, all
grounded in a long-standing commitment to collaborative,
interdisciplinary, project-based learning.
Reporting to the Director of Enrollment Communications, the
Assistant Director of Admissions and Enrollment Communications will
assist in serving Enrollment Management for both Undergraduate and
Graduate Admissions by developing and implementing marketing
strategies across all marketing channels - email, SMS, print,
direct mail, and display advertising. The Assistant Director of
Admissions and Enrollment Communications will leverage content
marketing, digital marketing, and segmentations to optimize the
user experience for students, families, school counselors, and
other stakeholders. This role will also be responsible for
compiling operational data and presenting this information to
enrollment leadership to help support strategic decisions. The
position will be expected to travel and represent the University of
New Haven for college fairs, high school visits and other
off-campus and on-campus events.
You will:
- Responsible for managing, developing, and executing marketing
initiatives within the Enrollment division.
- Creating and contributing to the development of overall
communications plans and strategies.
- Facilitating enrollment marketing projects with digital assets,
email, SMS, print, direct mail, and form optimization.
- Assist with managing content on the Enrollment webpages within
the university website.
- Develop digital dashboards for enrollment goals, reports, and
queries, and compile enrollment data to be shared regularly with
enrollment leadership and the appropriate stakeholders.
- Manage the enrollment communications budget and report regular
updates to the Director of Enrollment Communications.
- Create an inventory management system to be optimized by the
enrollment staff for marketing publications and other assets.
- Conduct enthusiastic presentations for University events
occurring while attending unique recruitment events throughout the
year.
- Develop workflows and day-to-day processes to help ensure the
data integrity of the CRM and data integrations.
- Deliver exceptional customer service during all University
events (such as Open House, Accepted Student Day, Accepted Student
Receptions, etc.).
- Represent the University of New Haven at college fairs and high
school visits throughout the year.
- Provide admission counseling to prospective students and be
responsible for day-to-day communications with students in person,
via telephone, text or email.
- Positively promote the University of New Haven to all
prospective students and families, alumni, industry colleagues, and
community. You need:
- Bachelor's degree required; Master's Degree preferred and a
minimum of 1 year of admission experience required
- Ability to represent the University of New Haven in a variety
of situations with the ability to competently interact with a
diverse population of prospective students, faculty, and
staff.
- Excellent interpersonal and written communication skills.
- Exceptional organizational, planning, and project management
skills.
- Proficiency in Microsoft suite of products required; Sungard
Banner Experience preferred; CRM system experience required.
- Valid driver's license.
- Ability to lift up to 50 pounds is required for the travel
component of the position.
- Ability and willingness to travel
- Ability to work required events on select weekend dates
throughout the enrollment cycle.
- Ability to work evening and weekends, as needed.
- High level of technical skills and an equally high level of
energy.
- Must demonstrate a tireless commitment to enrolling and
retaining a diverse student body. What's In It for You:
- Health & Welfare Programs: Employees and their eligible family
members, including spouses and dependent are eligible for Medical,
Dental, Vision and Life Programs.
- Wellness & Fitness: On-campus Recreation and Fitness Center for
employees and families; Employee Assistant Program
- Commitment to Educational Excellence: Tuition assistance for
employees and eligible dependents; Tuition exchange
opportunities
- Employee Discounts on products, services and educational
opportunities
- Work/Life Benefits: Generous paid time off programs;
progressive paid holiday schedule (including holiday break between
Christmas and New Year's); 4 weeks of parental paid leave; flexible
work schedules including summer hours where applicable
*The University of New Haven is not a qualifying E-Verify employer
and its use of E-Verify is limited to specific government projects.
For that reason, candidates with STEP OPT authorization cannot be
considered for employment.
Keywords: University of New Haven, Union City , ASSISTANT DIRECTOR OF ENROLLMENT COMMUNICATIONS, Executive , West Haven, New Jersey
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